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Ron Reagan gets a last-minute touch-up prior to the re-shooting of the iconic ad he recorded for the Freedom From Religion Foundation. 

FFRF Multimedia Director Bruce Johnson flew to Seattle to operate the camera and oversee the production crew. The ad is being updated largely to improve lighting, and features Ron, a former ballet dancer, seated on stage in an auditorium. It will retain most of the original text, including Ron’s humorous line, “Ron Reagan, unabashed atheist, not afraid of burning in hell.” 

The 30-second spot is scheduled to run four weeks in a row next February on CBS’ “60 Minutes.” That was FFRF’s original goal back in 2014, but the national network only this year has started accepting the advertisement. The ad, thanks to kind donors to FFRF’s advertising fund, runs as finances permit. In the first six months of 2021, it was the source cited by about half of new members about how they found out about FFRF. Thank you, Ron!