For the first time since 2012, CBS has permitted FFRF to advertise nationally, not just in limited markets.
FFRF’s newest ad, featuring Enlightenment Now author Steven Pinker, will air on “The Late Show with Stephen Colbert” (11:35 p.m. Eastern) for three consecutive days. The 30-second spot will run on Monday, March 25, Tuesday, March 26 and Wednesday, March 27.
In the ad, Pinker urges viewers to join the FFRF in its fight to prevent religion from creeping into U.S. government. Pinker has served as FFRF’s first honorary president since 2013.
“Hi, I’m Steve Pinker. In my book, Enlightenment Now, I show that the world has become a better place as reason has been overcoming superstition and tribalism. But the values of the Enlightenment are under attack. That’s why I’m a proud member of the Freedom From Religion Foundation, the nation’s largest association of freethinkers, working to keep the state and church separate. Please join me in supporting the Freedom From Religion Foundation to ensure that our government is driven not by religion, but by reason.”
Pinker is one of the world’s premier intellects and cognitive psychologists, and serves as the Johnstone Family Professor of Psychology at Harvard University. He’s been named on the Time 100 list of the world’s “Most Influential People.” Among his other best-selling books are The Blank Slate, The Language Instinct and How the Mind Works.
CBS continues to refuse to air FFRF’s other television commercial featuring Ron Reagan (“Not afraid of burning in hell”) nationally or regionally on CBS-owned affiliates.